Government content during disasters
Government content during disasters
Communication is critical to emergency management. When disaster strikes, government must share content in ways that meet the moment.
Written in partnership with ProudCity.
Why it matters
Effective disaster communications:
Lets you update faster, frequently
Builds trust in government
Removes confusion
Keeps people safe
How they get it
People get disaster updates from many sources:
Websites
Newsletters
Text/email alerts
Social media
News media
Don’t do this
Poor communications practices are made worse during disasters. Don’t do these things:
Use PDFs
Images with text
Wordy sentences
Rely on interactive maps
Rely only on social media
Think mobile
Mobile (phones/tablets) traffic spikes during emergencies. This is more the case during evacuations (it reached as high as 90% for the Paradise fires).
Know this
Traffic spikes cause networks to slow down.
Device battery life is precious, must be preserved.
Communications must be mobile-first and mobile-friendly.
Do
Compress images and only use them when they serve a purpose.
Break up text with headings to make it easier to scan and scroll.
Make sure your website design is responsive.
Caching/load balancing
Don’t
Use PDFs. They are confusing to download and hard to view on mobile.
Rely on interactive maps. They can be hard to use on mobile and require a lot of data to load.
Have a single source of truth
Your government website is the main line of official information in an emergency. Use this as the single source of truth for all communications, always referencing it in newsletters, social media, and the press.
Doing this lets you:
Update the message as things change.
Gives a timeline of events as they unfold.
Know this
Not everyone uses social media.
Anyone can view your website, without a login or account.
Do
Link to your website from social media and alerts.
Use short URL redirects. These are helpful for the media and call centers.
Time and date stamp information that’s changing.
Provide HTML text-only versions of email newsletters.
Don’t
Rely solely on social media.
Don’t rely on social media only
Social media is a valuable outreach tool during disasters, but government shouldn’t rely on it wholesale, because:
Not everyone uses social media.
Different people use different social media platforms.
Platform algorithms don’t ensure people will get your message.
Do
Post to multiple platforms.
Include direct links to your website.
Don’t
Publish attachments (images/PDFs) to posts.
Use clear, plain language
Plain language is clear and concise. It’s easier to translate into other languages. It helps people understand information quickly and reduces confusion. This is especially for text alerts, when every word counts.
Do
Lead with the main message
Short sentences and paragraphs
Bulleted and numbered lists
Common, familiar words
Pronouns (you, we)
Don’t
Wordy phrases
Idioms and metaphors
Jargon and technical terms
Glossary to define terms
Acronyms without initial reference
Be accessible to everyone
Government content must work for everyone. People with disabilities are more vulnerable during emergencies. Make sure your content (including maps) works with assistive technology.
Do
Structured content
Alt text on all images and maps
Meet WCAG standards
Camel case hashtags (Yes: #TropicalStormWatch, No: #tropicalstormwatch)
Don’t
Rely on images with text
Rely on color alone to provide information
Get official
Misinformation can spread quickly, especially on social media and online forums. Make your content official.
Do
HTTPS encryption
Verify social media accounts
Don’t
Unofficial domains (.com, .org)
Unofficial, unfamiliar branding
Be prepared
During emergencies, people rely on government content to make critical decisions. Follow communications best practices and ensure your community gets timely, reliable information.
Adopt these practices now so that when it comes time to meet the moment, you’re ready.